Launching a major real estate project at a venue like the Coca-Cola Arena demands flawless visual aesthetics. When the developer Tiger Company unveiled their new project, we were tasked with a dual objective: delivering an impactful live feed to the arena's massive screens (IMAG) for the live audience, and capturing pristine raw footage for future marketing campaigns.
We deployed a streamlined yet highly effective infrastructure, handling the entire video production block with our in-house crew—from broadcast engineers to camera operators.
Technical Execution & Camera Setup:- Shot Architecture: We utilized a 4-camera setup where every unit had a specific role. Two long-lens cameras were dedicated to close-ups, capturing the intricate details and emotions of the speakers on stage.
- Scale & Dynamics: To give the broadcast a cinematic depth, a jib crane swept across the venue to showcase the massive scale of the event, while a dedicated steadicam operator provided raw, dynamic energy right next to the stage.
- ISO Recording: To maximize the value for the client's PR team, we engineered isolated (ISO) multi-track recording for every camera. This ensured that, alongside the live mixed feed, the client received clean, uncut raw footage from every angle—perfect for high-end post-production and social media slicing.
We delivered premium real-time visuals and secured a robust video archive for the project's ongoing promotion, providing a completely stress-free technical experience for the client.